Movies Spring to Life in Northern Manila: TriNoma Unveils Digital 3D Cinema

Sunday, July 5, 2009

If movies are reflection of life, wouldn’t you want to experience them in a way that is closest to reality?

Imagine yourself reclining in a plush seat before a big screen. The lights start to fade and you wait in anticipation for the opening music to play and the first image to appear. Then it happens: the sounds begin to crack and the visuals appear dreary and flat.

If movies are reflection of life, would you want this to be yours?

To offer a new level in cinema entertainment to movie enthusiasts, TriNoma recently unveiled its Digital 3D Cinema with a special screening of Ice Age 3. The newly upgraded TriNoma Cinema 4 is set to deliver an enthralling experience with its top-of-the-line technology and amenities coupled with the distinctive Ayala Malls experience.

“Watching movies is a common interest shared by all Filipinos, both in the past and modern times. It’s a simple way to relax after a hard week’s work or just enjoy the company of family and friends,” says Amir Precilla, General Manager of Ayala Malls Cinemas. “At Ayala Malls Cinemas, we are constantly on the lookout for the latest innovation to give our patrons a movie-watching experience that is relevant to their lifestyle.”

Created by Dolby ® the global leader in movie technologies, the Digital 3D Cinema technology creates a whole new world of viewing pleasure by bringing vivid, brilliant visuals coupled with the crisp, clear surround sound that transport everyone inside the theatre to a vibrantly rich, sensory realm. It is trusted by different film makers associations around the globe including the prestigious British Academy of Film and Television Arts (BAFTA).

In TriNoma’s Cinema 4, moviegoers will get the same multi-sensory bliss wherever they are in the theatre – at the front row or at the back. It will also recreate the feel of a movie studio so people will get to see the film just like how the director meant it to be, down to the smallest details.
Lastly, the cinema’s dynamic ambience, spacious interiors, accessible location, and the exceptional customer service that Ayala Mall cinemas have been known for give every film aficionados more reasons to head back to TriNoma and enjoy for themselves an image-driven and rewarding time at the movies.

“We take the business of cinemas seriously. Show after show, we aim to give our patrons a movie-watching adventure that is worth their time, resources and effort,” adds Precilla.

So for dynamic and vibrant movie fanatics like you, let TriNoma’s Digital 3D Cinema take you to the next level of cinema entertainment with movies that spring to life.

Catch Ice Age 3: Dawn of the Dinosaurs in 3D at TriNoma. For ticket reservations, visit

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