DEL Launches Allergy Awareness Program in the Philippines

Tuesday, September 8, 2009

The days of non-stop itching are now over.

Skin allergies, considered to be a growing epidemic among children, have come to the attention of Del Fabric Softener. Being one of the top fabric softener brands in the Philippines, Del rises to answer an unmet consumer need of having a fabric softener that is safe for the whole family, even kids, to use.

Health experts recommend that parents use laundry products that are skin-friendly when washing their children’s clothes to avoid contact dermatitis, a skin reaction caused by exposure to certain allergens. Del Hypoallergenic Fabric Softener is dermatologically-tested safe even for children’s delicate skin. Its skin-friendly formula has a gentle scent and contains no artificial colorants, leaving skin safe from allergies while making clothes soft and mildly fragrant.

Also, through their newest hypoallergenic variant, Del begins a campaign that is intended to better educate moms on the issue of allergies and make them more conscious of possible ways to control the condition.

Allergy Awareness Program

Del Hypoallergenic Fabric Softener inspires parents to be more proactive especially when it comes to skin allergies that may affect their children. Through the Allergy Awareness Program, they aim to educate moms regarding allergies as an epidemic that is prevalent in homes but can easily be prevented, as well as raise awareness among consumers to understand and choose hypoallergenic products.

Itchy the Grump

Being the first and only hypoallergenic fabric conditioner in the country, Del Fabric Softener propagates its message through the Itchy the Grump book that zeroes in on the discomfort that children may suffer from skin allergies. The book was made more interactive by encouraging parents to upload videos and photos of their kids for the Itchy the Grump Contest.


Parents will find that their lives have been made easier by Del through, an online portal that gives the lowdown on skin allergy and different ways on how to prevent it. It also serves as the platform where people can upload their videos and photos for the Itchy the Grump Contest.

Indeed, through these initiatives, Del Hypoallergenic Fabric Softener hopes to address the skin allergy epidemic that’s been taking toll on children by suggesting preventive options to parents. And as most physicians would say, prevention is always better than cure.

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